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About the Class
This camp blends creativity with analytical thinking. Students learn to validate ideas, consider real-world constraints, and communicate value clearly. Instruction emphasizes structured planning and thoughtful refinement. Campers gain early exposure to entrepreneurship through disciplined project development.
What They Learn
- Idea validation and market awareness
- Branding and visual identity systems
- Cost, revenue, and profit fundamentals
- Creating marketing materials or simple landing concepts
- Structured pitch and communication skills
Typical Week
Day 1 — Understanding Value & Opportunity
Explore how businesses solve problems and create value.
Day 2 — Planning the Business Model
Design branding, messaging, and simple cost structures.
Day 3 — Build & Develop the Idea
Create marketing materials and a basic digital presence.
Day 4 — Refine & Strengthen
Improve clarity, pricing logic, and presentation structure.
Day 5 — Pitch the Venture
Present the business concept and explain how it works.
